Popcast (Deluxe): Is TikTok Done? 4 Crises Holding the App Back

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This week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:

• What made TikTok so addictive and effective in the past

• The introduction of TikTok Shop and the commercialization of the For You Page

• TikTok’s golden era: Charli D’Amelio, Addison Rae, the Hype House

• Recent TikTok bright spots: Pookie & Jett

• Innovations in TikTok narrative formats

• Durational content on TikTok

• TikTok’s decreasing reliance on the music industry and its cold war with Universal Music Group

• Throwback TikTok songs of the week from ppcocaine feat. NextYoungin and Gucci Mane

• Snack of the week

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