Organizers at Hard Rock Stadium near Miami have hosted some of the biggest spectacles in American sports in the past five years, including the Super Bowl and college football’s national championship game.
Now they want to turn the Miami Grand Prix, the Formula 1 race being held on a serpentine racetrack around the stadium on Sunday, into appointment viewing like the Kentucky Derby and the Masters are.
Tom Garfinkel, the race’s managing partner, said that the city’s tropical locale and reputation as a party center were important facets, and that organizers were intentionally infusing the entertainment lineup with regional music, including Latin heritage and nightclub-like electronic beats.
“We’re trying to make this a destination that people mark on their calendar in the United States and around the world and say, ‘That’s something I need to attend,’” said Garfinkel, who is also the president of the N.F.L.’s Miami Dolphins.
At the third annual Miami Grand Prix, Marc Anthony, the four-time Grammy-winning Latin singer, will perform the national anthem; Kaytranada, an EDM producer born in Haiti, will play at the end of the race. Weekend performances at a festival-like venue near the racetrack included the Puerto Rican rapper Don Omar and the Miami-born D.J. Steve Aoki.
The attempt to distinguish the race also includes visual artists. The Brazilian street artist Eduardo Kobra, whose work has been featured at Art Basel, painted a mural near the track.
